Over a 2-month Facebook Ads campaign, we generated 118 moving leads with a total ad spend of £910. Remarkably, 1 in 3/4 leads converted, resulting in 36 new customers and a total revenue of £19,800 (based on an average job value of £550).

Despite facing challenges, including our ad account being taken down by Meta 2 times, we recovered each time and maintained strong campaign performance, achieving a Return on Investment (ROI) of 2075.82% (ROI Ratio: 20.75).

This project demonstrates our effectiveness in lead generation and our ability to navigate complex challenges in social media advertising.