Over a 4-month Facebook Ads campaign, we generated 206 moving leads with a total ad spend of £1,741.85. Remarkably, 1 in 4 leads converted, resulting in 51 new customers and a total revenue of £40,800 (based on an average job value of £800).

Despite facing challenges, including our ad account being taken down by Meta, we recovered and maintained strong campaign performance, achieving a Return on Investment (ROI) of 2242.73% (ROI Ratio: 22.43).

This project demonstrates our effectiveness in lead generation and our ability to navigate complex challenges in social media advertising.