Over a 5-month Facebook Ads campaign, we generated 324 moving leads with a total ad spend of £2,300. Remarkably, 1 in 4 leads converted, resulting in 81 new customers and a total revenue of £48,600 (based on an average job value of £600).

Despite facing challenges, including our ad account being taken down by Meta four times, we recovered each time and maintained strong campaign performance, achieving a Return on Investment (ROI) of 2021.74% (ROI Ratio: 21.22).

This project demonstrates our effectiveness in lead generation and our ability to navigate complex challenges in social media advertising.